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Spirit Airlines to sell ad space on overhead bins
Apparently their first partner, The Bahamas Ministry of Tourism will begin running ads today.
Something about the busyness and clutter of in flight advertising doesn't sit right with me. It's already stressful enough being stuffed into an aluminum tube shoulder to shoulder with two hundred other people only to be treated like crap. Now, in addition to being uncomfortable, hungry and thirsty, you now get bombarded with advertisements. Sounds like a great recipe for misery.
But as Spirit's CEO Ben Baldanza once eloquently pointed out, passengers will do anything to save a few cents. If revenues from these sales case ticket prices to be one dollar more competitive, maybe passenger loads will actually go up.
[I was on the fence about whether or not to post this article until I saw the ridiculous, ridiculous photo that Brett at The Cranky Flier put together formerly illustrating this concept. You sir, are ridiculous.]