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Spirit Airlines to sell ad space on overhead bins
The era of in flight advertising is upon us, spearheaded by our friendly do-anything-for-a-buck carrier, Spirit Airlines. The airline known for its oft lewd fare sale names (see: MILF sale) recently started selling ad space on its tray tables, overhead bins and even, as The Crankyflier reports, on their garbage bags. I do wonder how much it costs to advertise on a garbage bag.Apparently their first partner, The Bahamas Ministry of Tourism will begin running ads today.
Something about the busyness and clutter of in flight advertising doesn't sit right with me. It's already stressful enough being stuffed into an aluminum tube shoulder to shoulder with two hundred other people only to be treated like crap. Now, in addition to being uncomfortable, hungry and thirsty, you now get bombarded with advertisements. Sounds like a great recipe for misery.
But as Spirit's CEO Ben Baldanza once eloquently pointed out, passengers will do anything to save a few cents. If revenues from these sales case ticket prices to be one dollar more competitive, maybe passenger loads will actually go up.
[I was on the fence about whether or not to post this article until I saw the ridiculous, ridiculous photo that Brett at The Cranky Flier put together formerly illustrating this concept. You sir, are ridiculous.]
Reader Comments (Page 1 of 1)
Willy Sep 19th 2008 4:32PM
Testing.
Cranky Flier Sep 19th 2008 6:08PM
Yes, I am ridiculous. And fortunately, I don't have nearly enough money to make this a reality. Whew.
Steve Sep 19th 2008 9:04PM
I guess no one remembers when Carl Icahn bought TWA and added advertising on the inside of the doors of the lavatories ....... that was really the lowest level of adding income for an airline.
scott Sep 20th 2008 6:18AM
i'm actually a flight attendant for spirit and worked the first flight on the configured aircraft. we were all dreading an interior that would somehow resemble the metro or a ny subway, but the crew was pleasantly surprised. i was pleasantly surprised! it was actually tastefully executed. pics at spiritair.com
in an industry where fare is king, i'm onboard with onboard ads. keep my checks comming.
Freddie Sep 20th 2008 1:37PM
It's not that new. Easyjet and Ryanair in Europe have been doing it for years...