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American Airlines takes off into the blogosphere
American Airlines has launched a new blog, titled "AA Conversations." It went up on Friday, April 11 -- the end of one of the worst weeks in recent memory for the world's (formerly) largest airline, which saw it cancel more than 3,000 flights serviced by its MD-80 fleet. The cancellations left tens of thousands of passengers stranded in major hubs across the country.Not surprisingly, the first post is an apology for the week from hell, along with some helpful links to pages to seek refunds for canceled flights. The company reported that things were back to normal as of this past Sunday, and the blog's latest post is on the company's reaction (they say 'position') concerning the recent Delta/Northwest merger, which really doesn't say anything at all.
Yesterday I wrote a post reporting that a bunch of AA pilots have launched their own Web site aimed at giving upset AA travelers a forum to air their complaints about the airline's service.
No word yet on whether the AA blog is planning to go toe-to-toe with the pilots' site.
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