Jun 5th, 2010 at 4:00PM:
When I was back in the corporate strategy world, all the talk was about the Baby Boomers. That generation had the bucks – and the inclination – to do whatever it wanted. And, it was ready to follow through ... to the point where consumer product manufacturers and hospitality companies were ready to cater to this large generation's every whim. Well, the latest research from travel ...Click on a label to read posts from that part of the world.
BabyBoomers posts
Recession reveals Baby Boomer travel limits
Jun 5th, 2010 at 4:00PM:
When I was back in the corporate strategy world, all the talk was about the Baby Boomers. That generation had the bucks – and the inclination – to do whatever it wanted. And, it was ready to follow through ... to the point where consumer product manufacturers and hospitality companies were ready to cater to this large generation's every whim. Well, the latest research from travel ...PhoCusWright: Travel biz to drop 11% in 2009
May 15th, 2009 at 2:00PM: Everything that came after 2006 sucked, right?
If you feel this way, you'll love the latest study from travel research firm PhoCusWright, which estimates that the travel industry will fall back to pre-2006 levels this year. The U.S. travel market is forecasted to decline by 11 percent by the time the ball drops, reflecting a change in consumer demand levels. Frankly, people who are out of work ...Spending boom(ers) in Australia
Mar 15th, 2009 at 9:00AM: For the past six years, people over age 55 spend more than anyone else on travel, according to Tourism Australia. For the first nine months of 2008, they accounted for 20 percent of all cash dropped on domestic travel. Once open wallets are starting to close, but the empty nesters are still taking advantage of their freedom. And, they're getting picky. Members of the "baby boomer" generation ...When it comes to fonts on travel websites for boomers, size does matter
Feb 27th, 2008 at 1:00PM: A former travel agency owner and public relations consultant Liza Dahl had the right idea when she started Boomerotopia, a travel website catering exclusively to baby boomers. The hook? The fonts are large enough to read. Ouch! I think I just heard Michael Douglas and Richard Gere shudder in disbelief.
Baby boomers, or those over 50, apparently control 75% of the nation's wealth and the majority ...
