The Kimchi-ite: Living And Traveling South Of North Korea {Gadling}

Feb 17th 2013 3:08PM The "so what?" attitude by South Koreans comes from a combination of factors. The most important factor is that for decades the Korean media made it sound like North Korea was going to invade at any moment. Naturally, South Koreans eventually drowned out all of that noise when, ta da, no large scale invasion has taken place since the end of the korean War in 1953.
Unforetunately, the pendulam has swung too far the other way and now South Koreans are apathetic when they should care and be involved with showing North Korea that they won't be intimidated into giving the North extra aid. You see, for over a decade many Korean politicians stated that if the South gave the North assistance then the North would stop being so warlike and would focus on peace. That was called the "Sunshine" policy and it has been a proven failure.
So, which way to turn when nothing seems to make a difference? That's how South Koreans feel- that nothing they do will make a difference.