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Will 'The Book of Eli' Knock 'Avatar' Off the Top of the Box Office Chart? {Moviefone Blog}
Jan 14th 2010 10:26PM I thought I'd read that Avatar had grossed more than any movie since...the Titanic? More than Titanic? Do I have my numbers all wrong?
I doubt Book of Eli will gross more, but it's sort of apples and oranges anyway, isn't it? A NYTimes piece makes a convincing argument that we won't be seeing a sudden wave of movies like Avatar: http:/www.nytimes.com/2010/01/13/movies/13avatar.html">piece in the NYTimes
But John Tantillo did a piece on his marketing blog, naming Avatar (and Hollywood) last week's 'brand winner' for adapting to a market that now also has Hulu and Netflix and is less willing to pay for movies. Avatar represents a new type of 3D experience that may (eventually) turn moving-going into a different sort of bird: http://blog.marketingdoctor.tv/2009/12/28/john-tantillos-top-ten-brand-winners-and-losers-of-2009.aspx
Paramount Invests in the 'Paranormal Activity' Model {Cinematical}
Dec 12th 2009 2:12PM Didn't paramount just shut down a division devoted to making smaller films?
Anyway, I haven't seen this movie yet, but I read about it on a marketing blog that named the film its weekly 'winner' for its marketing strategy - http://blog.marketingdoctor.tv/2009/12/06/john-tantillos-brand-winner-and-loser-paranormal-activity-and-frosty-the-inappropriate-snowman.aspx
Ideas worth considering for Paramount as it selects and markets other films.
SNL Tiger Woods Skit Somehow Manages to Be Funny {Fanhouse Backporch}
Dec 6th 2009 11:43PM I like Blake Lively. All I saw from this show was the Tiger Woods sketch..funny..but didn't live up to my expectations. (Where's the humor when there's no surprise? The progression was so predictable..)
Anyway, from what I've seen, Tiger is handling this as well as he can, considering the circumstances (considering where he is now, however he got here). Marketer John Tantillo recommended how he handle the scandal. This was before the mistress stories broke, but I think it holds true all the same.
The Marvel/Disney Hybrids We Knew Were Coming {Cinematical}
Sep 12th 2009 10:00PM wow, that was a long promotional.
related - John Tantillo did a post about how the brands are a good fit for one another - http://blog.marketingdoctor.tv/2009/09/08/john-tantillos-brand-winner-and-loser-disney-and-the-white-house.aspx
Even though I don't think he had mash-ups in mind, I think the mileage Disney is getting out of the mash-up material still fits the same brand-meshing principles.
The Other GOP Governor Stays Put {Politics Daily}
Jul 12th 2009 5:36PM whoops - link to Tantillo's full post - http://blog.marketingdoctor.tv/2009/06/29/john-tantillos-brand-winner-and-loser-michael-jackson-and-governor-sanford.aspx
The Other GOP Governor Stays Put {Politics Daily}
Jul 12th 2009 5:33PM I agree that merely censuring Sanford, rather than calling for his resignation, is a bad move on the part of the SC Republican party and can only hurt them.
John Tantillo has done a few posts on the Repulican and Democratic parties on Fox Forum, analyzing them from a branding perspective. It's an interesting way to look at them - worth checking out - http://foxforum.blogs.foxnews.com/author/johntantillo
Last week, in his weekly winner/loser blog post, he named Governor Sanford the brand loser, pointing out that in personal political brands there is less room for error than with celebrity brands. (Michael Jackson was the brand winner: "You know a brand is strong when people would rather that none of the scandal had ever happened to it.")Full post.
VIDEO: GM re:invention commercial gets the spoof treatment {Autoblog}
Jun 22nd 2009 1:09PM It is sad--but so much more honest (and creative) than GM's own (I'm sure very expensive) version of the commercial.
Not a spoof but the best commentary I've heard on GM yet is Jon Stewart's take: http://www.thedailyshow.com/video/index.jhtml?videoId=228973&title=big-mess
The news now is that GM will be spending (read: wasting) $50 billion of our money on more advertising. Hopefully this time, they will actually advertise the cars rather than GM the company.
Brand expert John Tantillo did a post on his marketing blog naming GM the brand winner....because he thinks that its car brands are actually quite strong.. but for this same reason, he cricitized the GM commercial as "love fest" : "success depends on remembering that no one cares or should care about GM the company. GM the company is just the physical operation that supports the brands. It’s the GM brands that will drive the recovery. Corporate advertising never works." http://blog.marketingdoctor.tv/2009/06/08/john-tantillos-brand-winner-and-loser-gm-and-levis.aspx
Consumers take out their frustrations at auto shows {BloggingStocks}
Apr 16th 2009 12:38PM I don't think I would say anything...I'm just waiting for the companies to die a slower and more painful death than they would without government aid.
Branding expert John Tantillo saw the obvious frugality as a plus, though--saying that the buzz and hype that are the usual hallmarks of auto shows were replaced with real marketing: "making a case for itself and its products. After all, real marketing is about being responsive to need, not about being a taste-maker or a product-pusher."
Link to the full brand winner/loser post from last week: http://blog.marketingdoctor.tv/2009/04/13/brand-winners-and-losers-the-auto-industry-and-the-tea-party.aspx
Consumers take out their frustrations at auto shows {BloggingStocks}
Apr 16th 2009 12:34PM I don't think I would say anything...I'm just waiting for the companies to die a slower and more painful death than they would without government aid.
Branding expert John Tantillo saw the obvious frugality as a plus, though--saying that the buzz and hype that are the usual hallmarks of auto shows were replaced with real marketing: "making a case for itself and its products. After all, real marketing is about being responsive to need, not about being a taste-maker or a product-pusher."
Link to the full brand winner/loser post from last week: John Tantillo's Brand Winners and Losers: The Auto Industry and The Tea Party.
Raised stakes for the Kindle 2 {BloggingStocks}
Mar 10th 2009 8:19PM I'm not an iPhone person, but I've read that both Stanza and eReader are better (to read from, not in terms of available books) than the Kindle app. But Kindle has a leg-up with strong 'brand recognition' going into it, and one article I read pointed out that Amazon may not have been interested in providing an app that was as good or better as the ones out there as it was in dangling a gateway drug that could potentially convince more people to shell out the money for the Kindle.
The iPhone app may be a low-cost way for consumers to get hooked on the idea of e-books--then when the economy is a bit better, the Kindle will have a ready-made customer base.
Dr. Tantillo, a branding expert, has a marketing and branding blog on which he does a weekly brand winner/brand loser post. The week before last, he named The Rocky Mountain News (and the newspaper industry) the loser and the Kindle (and Amazon) the brand winner. He also pointed out that, since the Kindle supports newspaper subscriptions, ironically, it may help save the newspaper industry... Most of his blog posts come back to the importance of focusing on your Target Market, and how good marketing should be communication with your Target Market (not smoke and mirrors). "Real marketers must always assume that a better job of serving their customers’ needs is possible —and be actively figuring out how to do so, before a competitor steps in to fill unmet demands." Here's a link to his full post.
This is exactly what Bezos has said, and I think it has been key to Amazon's success (in general and with the Kindle).
