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IKEA accused of teasing Denmark {Gadling}
Apr 15th 2008 5:50PM Sorry, it should be
Just for the record:
”It made for a great story but, alas, it is bogus. In February, a journalist from Nyhedsavisen, a free Danish tabloid paper, called up Professor Kjoller asking if he had noticed the anti-Danish bias in the latest IKEA catalogue. Kjoller, who had not seen the catalogue, let alone completed an empirical study of it, played along with the journalist because he assumed, correctly, that the article was being written with a Danish tongue firmly planted in cheek. Since then, however, Kjoller has been deluged with media enquires and found himself repeatedly explaining that the whole thing was just a bit of fun.
It is too late for that, of course. The IKEA naming scandal will now be added to the long list of false brand-naming stories.”
http://www.brandingstrategyinsider.com/2008/03/naming-pranks-a.html
IKEA accused of teasing Denmark {Gadling}
Apr 15th 2008 5:39PM Re "5. Danish design is incredible, even if IKEA does name its
doormats after Danish locations."
Just for the record:
"It made for a great story but, alas, it is bogus. In February, a
journalist from Nyhedsavisen, a free Danish tabloid paper, called up
Professor Kjoller asking if he had noticed the anti-Danish bias in
the latest IKEA catalogue. Kjoller, who had not seen the catalogue,
let alone completed an empirical study of it, played along with the
journalist because he assumed, correctly, that the article was being
written with a Danish tongue firmly planted in cheek. Since then,
however, Kjoller has been deluged with media enquires and found
himself repeatedly explaining that the whole thing was just a bit of
fun.
It is too late for that, of course. The IKEA naming scandal will now
be added to the long list of false brand-naming stories. "
http://www.brandingstrategyinsider.com/2008/03/naming-pranks-a.html
Why you should visit Denmark, the world's happiest country {Gadling}
Apr 15th 2008 5:26PM Re "5. Danish design is incredible, even if IKEA does name its doormats after Danish locations."
Just for the record:
"It made for a great story but, alas, it is bogus. In February, a journalist from Nyhedsavisen, a free Danish tabloid paper, called up Professor Kjoller asking if he had noticed the anti-Danish bias in the latest IKEA catalogue. Kjoller, who had not seen the catalogue, let alone completed an empirical study of it, played along with the journalist because he assumed, correctly, that the article was being written with a Danish tongue firmly planted in cheek. Since then, however, Kjoller has been deluged with media enquires and found himself repeatedly explaining that the whole thing was just a bit of fun.
It is too late for that, of course. The IKEA naming scandal will now be added to the long list of false brand-naming stories. "
http://www.brandingstrategyinsider.com/2008/03/naming-pranks-a.html
