Big in Japan: White Day is the opposite of Valentine's Day {Gadling}

Mar 14th 2008 10:36PM is it possible that men can also be given chocolates and other gifts not only by their significant others but admirers as well? and if i'm right, do they have the right to reject such gift if they don't feel the same way to the giver of the gift ( you know feeling obliged to reciprocate such admiration)?
if that's case...wow! it hurts. :-(
just a thought though.