Meet The Reclusive American Billionaire Who Bought Lonely Planet

by Megan Fernandez on

Last year, the Wall Street Journal called Brad Kelley “the man with a million acres.” Now the American billionaire and land addict has expanded his kingdom to include the world’s biggest travel-guide publisher. Kelley’s NC2 Media bought Lonely Planet from BBC Worldwide in a deal announced yesterday.

Most of the headlines focused on the huge loss BBC is taking by selling the company for about $78 million. It paid double that to buy the Melbourne-based publisher a few years ago. Some travel insiders are wondering if NC2, a small firm based in Nashville, Tenn. and specializing in digital development, will continue to publish the familiar blue-covered guides while devoting energy to digital expansion. NC2’s chief operating office, Daniel Houghton, made some routinely vague comments about being committed to the brand’s roots in publishing in a Q&A with Skift Travel. NC2 also produces “Outwild TV,” a story-rich Web series on adventure travel:

A fair amount of the chatter surrounding the news questions whether NC2 will have any more luck than the BBC did with the brand, which was portrayed as struggling financially and with digital innovation. But Kelley surely knows what he’s doing. He didn’t become a billionaire by making bad deals. (Actually, he earned his fortune in the cigarette business.)

Kelley, who’s on the Forbes 400 list of the world’s richest people, must know a promising brand when he sees one. Lonely Planet is the world’s largest travel-guide publisher with 40 years under its belt and 120 million books sold. The BBC grew it from the third most-popular guidebook series in the U.S. to the first.

Kelley, though, is the anti-Trump, with about as much flash as the Amish. The Wall Street Journal called him “deeply private” and claimed he doesn’t use Twitter or email (as of last fall). His hobbies, according to the article, include making bourbon and raising exotic animals; he’s also passionate about conservation. Most of his land – which is concentrated in Florida, Texas and New Mexico and in total outsizes Rhode Island – is devoted to ranches, and his holdings make him one of the top three or four land owners in the country, right up there with Ted Turner.

According to the WSJ, Kelley grew up as the son of a tobacco farmer in Kentucky and bought his first piece of land at 17. He maintains his primary residence in Franklin, Tenn., a town with about 65,000 residents.

That description might seem to cut against the image of an innovative digital firm and the exotic locations on which Lonely Planet is an authority, but in the WSJ Kelley talked about his land habit in financial terms, not romantic ones: “It’s a nonperishable commodity and it’s as good a place as any to put my money,” Mr. Kelley says. “It’s better than derivatives.” The article reported that “the national average value of U.S. ranchland rose 12% compared with five years earlier; in Texas, it is up 30% compared with five years ago.”

Lonely Planet is now based in a state that doesn’t warrant a blue-spined guidebook of its own, but it may well be in better hands.

[Photo credit: Joshua Alan Davis via Flickr]

Moments of Serendipitous Travel Bliss In Nicaragua

by Dave Seminara on

I was sitting on the Che Guevara ferry, which was bouncing over choppy waters in Lake Cocibolca on the way back from Ometepe island in Nicaragua, when I heard a sweet melody drifting slowly through the humid night air like a message in a bottle floating in the lake. I peaked around the corner of the boat to investigate and stopped dead in my tracks to listen to a young man and his grandmother singing a beautiful, melancholy Christian song.

They were holding hands as the boat swayed backed and forth and I was struck by how unselfconscious the young man was. One could ride planes, trains, boats and buses for a lifetime in the United States and not come across a young man holding hands with his grandmother and singing an impromptu song for no reason other than fun, but here they were.

I listened to their song and then introduced myself. The young man’s name was Janier Mairena. He was 25 and from a town called Altagracia on Ometepe. His grandmother’s name was Maria Auxiliadova Mairena. After chatting with them, I went back to sit with my family and realized that those kind of moments of serendipitous bliss, bordering on rapture, are why I love to travel. I knew I’d never forget them or their sad song but I wanted to share it with others, so I went back over to them and asked them how they’d feel about singing the song again, this time while I filmed them (see video).


At first, they just laughed and seemed confused by my request.

“I’m going to put it on YouTube,” I told them. “Give me your email address, Janier, and I’ll send it to you.”

But Janier had no email address and wasn’t familiar with YouTube. Ometepe is a beautiful, but poor and undeveloped island that is about to get an airport. I wondered if in five or ten year’s time any young people on the island will still be without email and unfamiliar with YouTube. Janier gave me the address of his church on Ometepe, saying it was all he had, and then he and his grandma happily sang the song again, just because I asked for the encore.

A few weeks before traveling to Nicaragua, I interviewed Amber Dobrzensky, the author of the “Moon Guide to Nicaragua,” and she mentioned that one of the things she loves about the country is its unpredictability. After visiting the country in late February for the first time, I now know exactly what she meant. These were a few moments of unexpected delight that I’d like to share.

One of the pleasures of visiting a country like Nicaragua is that you see things that you’d never see in the U.S. I could drive around Chicago from now until doomsday but I don’t think I’d ever see a man with a nice, big round belly getting an outdoor haircut with his shirt off. So when I saw just that by the side of the road in Ometepe, I asked our cab driver to pull over so I could meet and photograph the guy.

The big man, his barber and the bystanders had every right to wonder who the hell I was and I’m not sure I would have agreed to a photo if I was in this guy’s situation, but he didn’t hesitate to give his consent. I was greeted as a welcome curiosity on an otherwise dull Monday morning rather than an annoyance.




The man was sitting outside a humble home next to a huge pile of freshly picked plantains and when his neighbors got wind of what was going on, a few came out of their humble homes to tease him.

My Spanish is pretty rusty but I recognized that they were calling him gordo (fat). I think that one woman said something on the lines of, “The tourist wants to take a picture of you because you are so fat.” But instead of taking offense, the man started laughing and then I started laughing uncontrollably and everyone shared in the fun.

And on my last night in Granada, I stumbled across two very different musical talents that surprised and delighted me. The first was a group of guys breakdancing on the street. When I first saw them, from a distance, I was surprised – breakdancing? People are still doing that? But when I stopped to watch these kids I was amazed.

They were unbelievably good and the show just kept going on and on and I couldn’t fathom how they weren’t collapsing in exhaustion. I had the feeling that if these kids were in the U.S., they’d probably have their own show on MTV or, at the least, would be invited to perform at big time venues and on TV, but here, all they could do was pass the hat, and since Nicaragua is a poor country, very few people dug deep to recognize their talents.




My last meal in the country was at a place called El Camello and the food was good but the live music was even better. They had a singer/guitarist who had a great voice but whose passion and fire were even more impressive. I felt that if he lived in L.A., he’d probably already have a recording contract and groupies. He was putting every ounce of his soul into the music and when he stopped by our table during a break to ask for tips, I understood why.

His name was Luis Rolando Casamalhuapa and he was extremely grateful for the tip we gave him.

“I hate having to go around basically begging for money, but I really need to unfortunately,” he said.

He explained that he got into a terrible car accident in his native El Salvador that left him in a coma for more than three months.

“I was really lucky I didn’t die,” he said. “But my teeth were totally smashed out and I need all kinds of dental work.”

Luis said that he came to Nicaragua because the extensive dental work he needed was cheaper there but he was still a bit short and was playing in restaurants and teaching English in order to try to earn the rest of the money he needed. When I’m in the U.S., and someone approaches me with a sad story in need of money, the cynic in me often doubts if they are telling the truth, but in this case I believed every word, even though I couldn’t give Luis the $600 he needed to get his dental work done (nor did he ask for it).

All of the people described in this story touched me in some way – because of their sincerity, their sense of humor, their talent, or their resilience in the face of disaster. And the moments I shared with them, as our paths crossed, are what I’ll treasure most about my visit to Nicaragua. Go to Nicaragua and experience it for yourself. They’ll sing for you; they’ll breakdance for you; hell, they’ll even let you take their photo while they’re getting haircuts with their shirts off.

[Photo/video credits: Dave Seminara]

Book Review: ‘The Food Traveler’s Handbook’

by Meg Nesterov on

Full disclosure: I know Jodi Ettenberg, author of “The Food Traveler’s Handbook.” I’ve eaten with Jodi and explored cities with her; she’s even inspected the spices in my Istanbul sublet apartment. Rather than let my friendship with her just guarantee a great review of her book, I will use it to vouch for the fact that she’s the perfect person to write a food guide for travelers: intrepid, resourceful, curious and (of course) always hungry.

On the road full time since 2008, Jodi has explored the world through food on her blog Legal Nomads. To keep costs down and her palate happy, Jodi strives to eat as locally as possible, chasing down the best street eats, cab driver hangouts and mom-and-pop restaurants. With this handbook, she shares her tips and resources for eating well, cheaply, and safely anywhere in the world. The guide is peppered (pardon the pun) with anecdotes from Jodi and other travelers (blogger Nicola Twilley recommends revisiting a market at different times of the day for different experiences), quirky facts (how about a 1742 recipe for ketchup that will keep for 20 years?!) and guidelines for local dining culture (you’ll keep getting your coffee refilled in Jordan until you learn the proper way to shake the cup and signal you’ve had enough). The book is infused with an enthusiasm and passion for food that’s contagious, and you may quickly find that planning a tour of the world through dumplings seems like a must.Jodi’s travel style may not be for everyone – some people crave familiarity and easy comfort, especially when traveling, and the prospect of eating a mysterious dish at a tiny food stall might be daunting. But for those looking to expand their horizons through food, connect with locals while traveling or just get a good meal without risking food poisoning, “The Food Traveler’s Handbook” is worth tucking into. Just be wary of reading it on an empty stomach, or you might find yourself, as I did, propelled out of bed at 8 a.m. with a strong craving for soup.

“The Food Traveler’s Handbook” is available in paperback and as an e-book for Kindle. Additional books in the Traveler’s Handbooks series include guides for Career Breaks, Solo Travel, Luxury Travel and Volunteer Travel. Additional resources for food travelers can also be found on Jodi’s blog here.

[Photo credit: Jodi Ettenberg]

Book Review: Lonely Planet’s ‘Better Than Fiction’

by Jeremy Kressmann on

What is travel writing? Is the genre defined by its commitment to true-to-life recounting of the people, places and cultures we have experienced and lessons to be drawn from them? Or is travel writing something more malleable, simply a style of writing, true or not, that utilizes places and people as vehicles for a good story? The tension between these two competing definitions is at the heart of the new travel-themed anthology, “Better Than Fiction” by Lonely Planet.

“Better Than Fiction” is a collection of short travel-themed works by some of the world’s top literary fiction writers, including Joyce Carol Oates, Isabel Allende and Alexander McCall Smith. Edited by Gadling’s own Features Editor, Don George, each of the 32 included short stories plays with this notion of “truth in travel writing,” bringing to bear the storytelling skills of veteran fiction writers to the world of non-fiction travel writing. Each of the varied works relates a true-to-life story from the author’s personal wanderings around the globe, all told with the writers’ rich storytelling skills intact.

For anyone who considers themselves a voracious consumer of travel writing, “Better Than Fiction” will make for a refreshing and illuminating read. In each of the short stories there’s a richness of character and crispness to the dialogue that makes them feel like excerpted chapters from a novel. Considering the growing glut of “Top 10” and “destination tip” travel journalism that exists online, it’s easy to forget the best travel writing works because it’s good storytelling, not merely a laundry list of destination facts and to-do’s. Great travel storytelling, like the work showcased in “Better Than Fiction,” reminds us that ultimately discovering the truth about the places we visit involves more than just restating the facts.

Tim Leffel On The World’s 21 Cheapest Countries

by Dave Seminara on

Tim Leffel’s mission is to help skinflints like me find travel destinations they can afford. He traveled around the world on a shoestring with his wife three times and decided to write a book about the world’s cheapest countries after realizing that there was no single resource out there for travelers looking for bargain destinations. The fourth edition of his book, “The World’s Cheapest Destinations: 21 Countries Where Your Money is Worth a Fortune,” is due to be released in January and Leffel maintains a blog devoted to the cheapest travel destinations on the planet.

I had a chance to check out the forthcoming edition of Tim’s book and it’s packed with data on how much you’ll spend in the 21 destinations he profiles, along with insightful and sometimes hilarious advice on where to go and how to travel. (“I have a daughter and I have taken her abroad to eight countries now, but I am not yet ready to take her on crappy third-world buses, pumping her full of malaria pills, exposing her to aggressive deformed beggars, or trying to ward off touts while simultaneously keeping her occupied.”)
%Gallery-173113%For example, he informs readers that a beer in Nepal costs the same as an ounce or two of marijuana or a finger of hash; double rooms or suites in private homes in Bulgaria go for $5-20 per person; and a full three-course meal in Bolivia can be had for as little as $2. I caught up with Leffel at his home in Tampa this week to talk about the world’s cheapest travel destinations.

You just returned from Bolivia. A lot of people consider that to be one of the cheapest countries in the world. Do you agree?

I agree. It’s probably the best deal in South America. In the Americas, Nicaragua might be a bit cheaper, but they’re neck and neck. But it’s hard to compare, it depends on what you’re doing, where you’re staying. And for Americans, Bolivians have reciprocal visa fees, so you have to cough up $130 at the airport just for the pleasure of walking out of the airport.

Do the costs in Bolivia vary from region to region? A lot of people don’t like to stay in La Paz because of the altitude.

Not really, but the altitude in La Paz hit me hard because I was coming from Florida – sea level. I felt like crap when I landed at the airport in La Paz, but then I got on a connecting flight to Sucre, which is lower and felt better. But then I went to Potosi, which is more than 13,000 feet, and had a pretty rough headache for a day or two.

Coming from the U.S. can you avoid La Paz?

No, but you can get out of there cheaply. My flight to Sucre was only $67.

What makes Bolivia so cheap?

Meals are cheap. Accommodations are reasonable and transportation costs are very low because Venezuela subsidizes their fuel. Buses cost $1.50-$2 per hour depending on the class of the bus. A set meal of a few courses, a soup and a main dish and a drink or dessert is a couple dollars. Two to three dollars in a basic place, or more if you are in a nice restaurant, but even in those places the prices aren’t bad at all. Alcohol is cheap. It’s a cheap place to party.

Give me an idea for what mid-range accommodation goes for in Bolivia?

I had a pretty nice room with private bath and hot water for $8.50 that was quite comfortable. Then I paid $32 for a full-blown hotel. For $20-35 you can usually get a decent mid-range hotel room pretty much anywhere. Bolivia is a poor country and there isn’t much domestic tourism so there isn’t much competition. In Potosi, the most expensive hotel in town was about $70 but most were in the $20-40 range.

Sucre is especially nice. It’s a beautiful old colonial city like you see in a lot of Latin American countries but much cheaper than a lot of other places.

Do you consider Nicaragua to be the cheapest country in Central America?

Yes, but Guatemala isn’t very expensive either. Honduras is quite cheap on the mainland but most people are there to visit the islands, which are more expensive.

But Nicaragua’s become quite a trendy destination. Aren’t the prices going up there?

Really only in Granada. That’s where people with money go. But even there, you can go out and get a really great meal for $4 and you don’t have to look hard for deals like that – they’re right there in the center. It’s also one of the cheapest places to drink I’ve ever seen. As long as you drink rum or beer they make domestically.

Ometepe is a really good deal; almost any of the small towns are very cheap. It’s a wide-open blank slate. There isn’t much tourism besides Granada and San Juan Del Sur. But that’s still mostly a surfer/backpacker hangout too. There are a few nice hotels, but the bulk are hostels and cheap guesthouses. It’s a cheap place to eat, surf and party. The drawback is that it isn’t real comfortable to get around – you’re mostly on chicken buses.

You mention cheap drinking. Bulgaria has very cheap beer and wine. It’s on your list of cheap destinations as well, right?

Yes, I was just there for the first time in April. I loved it. It was gorgeous and there were very few tourists. It’s incredibly cheap to eat and drink there and the food there is very fresh and good.

I love Bulgaria but I haven’t been there in a while. How are the prices now?

I think it’s the cheapest country in Europe. Accommodation may be a little cheaper in Romania and maybe even Hungary because there isn’t as much competition in Bulgaria. A lot more people have opened budget-oriented places to stay in Romania in recent years. But I think overall Bulgaria is still cheaper.

Other than Romania and Bulgaria any other cheap countries you like to visit in Europe?

The other two I have in the book are Hungary and Slovakia. I used to have Turkey in the book but it’s gotten too expensive.

I lived in Hungary five years ago when the forint was much stronger and it didn’t seem cheap then, but now it’s reasonable?

Yes, I was there four years ago and it seemed much cheaper on my recent visit. Part of that is more competition among hotels but the forint is also much weaker.

Any other countries like Hungary where the currency has gone down, giving travelers a bargain opportunity?

The euro has gone down and a lot of the non-euro countries in Europe have currencies that have gone down as well. The dollar is also doing well against the currencies in Nicaragua, Guatemala, and Mexico. But countries like Brazil and Chile have become much more expensive for Americans, because of the strong economies in those countries.

Before we leave Europe, I found some great bargains in the Greek islands this year too. Is Greece in your book?

No, but I’ve heard from a lot of people that prices have gone down there but maybe not as much as they expected, given what’s happened to the economy there. But it’s still a better deal than most of Western Europe and that goes for Portugal too, which also has good prices.

Let’s move on to Asia. Lots of cheap countries there but are there any that stand out?

Most of the countries I surveyed stayed about the same since the last edition of the book came out in 2009 except Thailand, which got a little bit more expensive. Their currency has gotten a bit stronger and stayed there. But I still think that Thailand is a terrific value.

Of those three countries, which is the cheapest?

Cambodia is the cheapest and Laos is pretty close. Cambodia is a little easier to get around but I couldn’t believe how crowded Angkor Wat was.

When you travel with your wife and 12-year-old daughter in Southeast Asia, do you stay in very cheap places?

We are more mid-range travelers when I travel with my family. Our budget was $150 per day for the three of us, including everything. It was just a three-week trip and we stayed in hotels, most of them very nice ones, for $40-50 per night. You can get a fantastic room that is like the equivalent of a Hilton or Marriott here for that price. A lot of times that was also for a family suite or a place with three beds. In Cambodia, we paid $44 per night for two connecting rooms. And that was for a very nice hotel with breakfast included, hot showers, and maid service every day.

Any other countries in the region that you like?

Malaysia is a great value too. You get a lot for your money and the food is great. It’s more expensive than those countries but the infrastructure is better too. Indonesia is a great value as well, depending on where you are.

Even in Bali?

Even in Bali. It isn’t as cheap as it used to be but you can still get very reasonably priced hotels. But it’s getting polluted and crowded there.

How about the Middle East?

I just have Jordan and Egypt in the book. The region is such a powder keg. Jordan is a great deal. Egypt – who knows what’s going to happen there, but it’s certainly cheap. And it’s probably going to get cheaper too because they are so desperate for tourists to return. You can find a four-star hotel in Luxor or Aswan for $50-60 per night. There are deals galore if you want to go to Egypt.

How about Africa?

I just have Morocco and Egypt in the book. There’s a backpacker route along the east coast of Africa that is fairly reasonable if you stick to that path but the real trouble is that it’s hard to get around both comfortably and cheaply.

What about Morocco?

Prices have gone up there but it’s still a good country to visit on a budget. The prices are comparable to Eastern Europe. You can get a good deal on a hotel, and good food too.

What would you spend if you went to Morocco with your family?

Probably about $150 per day to be pretty comfortable. If you want a beautiful, atmospheric hotel though, you’d pay about $60-80 per night – you don’t find the same screaming bargains there that you would in Southeast Asia. Backpackers can find places to stay for $10-15 per night, but they might find cold showers and squat toilets too.

So for Americans, it’s pretty expensive to get to a lot of the cheapest countries. Of those that we can fly to cheaply, what are the best options?

Latin America. I have Mexico in the book as an honorable mention because the coastal resort areas aren’t that cheap but the interior is. Central America is pretty reasonable and you can find pretty good deals to Ecuador as well. My last flight there cost about $600 round trip.

How did you decide to write this book?

I went around the world with my wife three times. We were teaching English and I was writing stories as well. There was no good guide to figure out what countries were the cheapest; we just figured it out by trial and error. There was nothing out there, so I started working on it when we had our daughter because we were staying home and not traveling. I put it out and it did well, and then we put out a second edition and that did even better, so we’ve kept it going and we started a blog too. I also run a few other websites like Perceptive Travel, and Practical Travel Gear.

What other very cheap countries do you write about in the book?

Nepal and India. Nepal is probably the cheapest place in the world. And India is pretty close. Indians are seen as wealthy by the Nepalis, so that shows you that it’s all relative.

Do you think these countries want to appear in your guidebook or are they not that keen to attract budget travelers?

I don’t think most of them are that thrilled to be in the book. No one wants to be perceived as a cheap destination. But some of these countries are smarter about it than others. Thailand did a study a few years back and found that backpackers spend more in aggregate than other travelers but just over a longer time period, so once they crunched those numbers they realized they did need to attract those people.

And it’s not just young backpackers looking for cheap places to stay. I’m married with two kids and I’m still looking for cheap places to visit!

I know! I’m in my 40s and I meet all kinds of people who want to get the most out of their vacation time so they go where they can afford.

[Photo credits: Tim Leffel, Cavallotkd, globalmultiplelisting, Mike Behnken, and Ahron de Leeuw on Flickr]