If you're not from the American South, you probably have an image of it in your head. It might have squealing pickup trucks and Daisy Dukes. Or hoop skirts and cotton plantations from "Gone With The Wind." Maybe the streetcars of New Orleans, or the twang of Paula Deen.
What if I told you that the American South has become a land of opportunity, where people no longer have to leave home to find their fortunes? What if you knew that more than a third of all the cars sold in the United States are made there? And that its population is no longer just white, black, and Hispanic, but European and Asian?
In August, I traveled 4,000 miles over two weeks across the New Industrial South. I plotted a road trip that took me to all the car and truck plants between Mississippi and South Carolina that have been built in the past two decades. I talked to autoworkers and managers, chefs and mayors, university officials and farmers, wait staff and retirees.
And I came away thinking that people up north have no idea what's happened below the Mason Dixon line. Thanks to the auto industry, and everything that came with it, the South is full of cities where there's been growth, where people buy new cars and homes, and send their kids to new schools and to play on new skate parks. Towns have new city halls. Instead of selling the past, economic developers are salivating over a new future.
If you only visit one of these places, say, Birmingham, Alabama, you see some of this, but not all of it. Driving the entire region, however, fills in the picture in a complete way.
Over the next weeks, we'll be exploring the impact of the South's new industry in "The Southern Road: Traveling Through The New Industrial South
." We'll have lots of tips to help you plan your own southern road trip.
Most of all, we'll provide impressions. And this was my main one.
Traveling the Southern Road made me think this is what it must have been like in Detroit, and Cleveland, and Gary, Indiana, and Pittsburgh for our parents and grandparents. While those cities are striving to write their next chapters, you can go see the story of the new American economy playing out right now, all across the South.