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You may think the world isn't big enough for yet another social trip planning site to catch on with travelers, but you'd be wrong.
UBTripn is a new website and app that lets travelers crowdsource recommendations from people in their social graph before they book their travel, and then share their experiences along the way.
The service first popped on to the scene at last year's PhoCusWright conference in Scottsdale, Arizona, after the founders plunked down $10,000 to pitch their idea to travel tech's brightest and best.
Since then, the pickup by consumers has happened just like founder Josh Travis expected.
"Everybody knew that trip planning was broken," Travis tells Gadling. "They just didn't know how to fix it."
Travis was struck with the UBTripn idea while traveling constantly as a consultant for McKingley & Co.
"I was on the road three times a month and so were my friends, who also all happen to be consultants," Travis recalls. "I couldn't trust what TripAdvisor users said because they're – well – not cool like consultants and other artists. And I can't trust guidebooks because my mom used to read them."
Fixing social trip planning, it turns out, begins by logging in via Facebook Connect, which users are required to do before they're even told the company name or URL. The initial login address is received via a private Twitter account that must accept a user's "follow" before sharing.
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