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New Mapping Trend: Follow the Penguins
When Sunshine Aquarium in Tokyo wanted to stand out among other tourist attractions in the busy city, they turned to penguins. Visitors using the Penguin Navi app on their wireless device just follow the little digital birds through the city, which leads them to the aquarium.
The idea taps the world of augmented reality and has been a hit with tourists. Without changing any exhibits, Sunshine has increased its attendance by more than 150%.