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Yawning Travelers Rewarded With Free Coffee In Airport Ad Campaign
Goodness knows the number of times we've walked through endless airport terminals feeling like a zombie – jet lagged, disoriented, and in need of a serious caffeine fix. Well, a new airport advertising campaign is rewarding bleary-eyed passengers with a free cup of joe, just for yawning.
The Douwe Egberts company placed a coffee vending machine with facial recognition technology in South Africa's O.R. Tambo International Airport. The machine was activated by yawning, and any passenger who figured out the trick was gifted a steaming hot coffee.
The strategy is exactly what Heineken was banking on when it launched it's "Dropped" campaign at New York's JFK airport a few months back. The company gave travelers the chance to drop their current travel plans, spin a "departure roulette" wheel and travel to a new destination instead.