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U.S. National Parks Try New Ways To Appeal To Minorities
While U.S. national parks see millions of annual visitors, only 1 in 5 are non-white, and Hispanics (the fastest-growing demographic in America) account for only 1 in 10 visitors. The New York Times just reported about programs hoping to increase visitor diversity by engaging minority audiences with targeted blogger content and highlighting American Latino and African American contributions to park history.
Non-profit organizations are working with the Parks Service and adventure outfitters to market the fitness benefits of the parks, create new attractions, and recruit more minorities to work in the Parks Service. Blogger Carol Cain was selected for one of the American Latino Expeditions and wrote on her blog about making the parks part of her (Latina) heritage, but also warned about the sense of "isolation" she felt as one of the few people of color in the parks.
The National Parks will be free to all on September 28 for National Public Lands Day, and again in November for Veterans Day weekend.