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Low-Cost Carrier JetBlue Is Going Luxury With Sleeper-Seat Cabins
Remember back when JetBlue launched and everyone got excited about a low-cost carrier which would still provide a personal television screen for all of its passengers? Well, those days are officially over. Next year, JetBlue will be introducing premium seats on some of its planes, a major shift for an airline that has branded itself as a low-cost carrier.
But while running a low-cost carrier is good for marketing -- travelers do love a good deal after all -- JetBlue's most recent move proves that when you're running a big airline company, you can't miss out on a profitable part of the market: people willing to pay extra for first class amenities. JetBlue's new seating arrangement will attempt to do just that, offering premium paying passengers the opportunity to travel in lie-flat seats, which not only recline into 6'8" beds, but also have a massage feature.
What will that do to prices? That remains to be seen, but in the mean time, maybe you should start saving for a good night's sleep for next spring.