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Ryanair's Latest Stunt: Planes As Billboards
Let's take a look at the company's -- and, perhaps more importantly, CEO Michael O'Leary's -- track record over the years:
2013: Ryainair sells ad space on planes
2012: Ryanair plans to increase plane door width to speed up boarding
2011: Ryanair teaches 'mutiny' students how to pack
2011: Ryanair jokes about "child-free" flights
2010: CEO questions need for co-pilots on flights
2009: Ryanair talks about introducing standing-room only seats
2009: Ryanair begins media storm about pay-per pee toilets
2008: CEO says business class passengers get free oral sex
That's at least one PR stunt per year, leading us to believe the "planes as billboards" idea won't take off. Besides, it's a little doubtful that anyone would fork over more than $26,000 for a tiny ad that only people waiting in departure lounges can actually see (if they're close enough, that is).
Filed under: Airlines