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Empty New York Offices Could Be Turned Into Pop-Up Hotels
Pink Cloud's plan starts with a menu of components that would-be hoteliers can tailor to their specific vision. From hotel beds and workstations to art exhibitions and martini bars, everything will be neatly packed and sent to hotel sites in modular shipping containers. A color-coding system would make the pop-up hotels easy to set up, and there's a potential that the hotels could all be marketed together.
Skift points out there are some problems that could put a snag in Pink Cloud's plans: zoning is extremely strict in New York, as is getting a property up to code. But since New York tourists are likely to spend more time seeing the sites than holing up in hotels, the new plan could revolutionize tourism in the city if it gets off the ground.