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Disney Cruise Line Tops All Others In Satisfaction Survey
"Many cruise lines in the report have very high levels of passenger satisfaction, well above the report average; however, for more than a year, the overall industry has been dealing with a lot of negative news affecting customer perceptions, expectations and trust," said Ramez Faza, senior account manager of the global travel and hospitality practice at J.D. Power in a MarineLog report.
Top three cruise lines on a scale of 1000 gave Disney Cruise Line (871) a commanding lead over second place Royal Caribbean International (838) followed by Holland America Line (835). Noted as a big problem for cruise lines, all of which scored high on customer satisfaction, nearly one in five cruise passengers reported having a problem on their sailing.
Confirming what many cruise travelers already know, price was rated as the primary reason for choosing a particular cruise line (53 percent), with the average fare paid a reported $1628 per person.
The report of 3,003 cruise travelers in the past 12 months measured cruise line customer satisfaction based on service, stateroom, food, embarkation/debarkation, entertainment, cost, and excursions.
In the February edition of Condé Nast Traveler, Disney Cruise Line also found plenty to be proud of as three of their four ships ranked in the top three places in the large cruise ship category.