We’ve talked in the past about last-minute booking application HotelTonight, which allows travelers to book discounted, same-night hotel stays in major cities across the country. It’s a well thought out application and we generally find that the prices are pretty competitive as well.
The application is back with its newest redesigned version, offering a Price Guarantee functionality that ensures the rates are the same or better than competitors. If you find a lower price elsewhere, HotelTonight offers a booking credit equal to the difference in fare.
But we’re most excited about the “Snap Your Stay” feature, which allows users to upload a series of live photos of the hotel bed, bathroom, view, lobby and exterior, plus one cool feature of their choice to the app. Guests get $5 future booking credit ($10 if their photos are good enough to be featured) as incentive. The app isn’t the first to showcase live photos to assist in a travel review – TripAdvisor has a similar functionality, but it is the first to do so in a consistent manner (meaning travelers will see all pertinent parts of their stay) as well as in such a way that incentivizes travelers to share.
We’d love to see a live view of the hotel, and hopefully this new feature can help us make our booking decisions even easier.
What do you think? Are you more likely to book a hotel if current photos are live in the app, or are you most concerned with price?