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Why Is Marriott Sponsoring A Jackie Robinson Movie?
"Does Marriott have a minority problem?"
There's an interesting story over at Marketplace.org about a new movie coming out about Jackie Robinson and its corporate sponsor. Marriott, the worldwide hotel chain, is partnering up with Warner Brothers, the producers of "42," to be the official hotel sponsor for the film.
But why? In a film about baseball that took place far before Marriott was a household name, why would a hotel need to sponsor a movie? Marketplace's host, Kai Ryssdal and Wesley Morris, a film critic at Grantland.com lob a few theories back and forth during this interview, but the only conclusion they can resolve is that the move targets attention from minorities. If that's the case, it'll be interesting to see what they sponsor next.
Filed under: Hotels and Accommodations