Music, film, expos, tech. Yadda, yadda. The real star of this year's SXSW is Grumpy Cat (actual name: Tardar Sauce), says CNN.

For the uninitiated – all 10 of you – Grumpy Cat became a viral obsession last fall, after her owner's brother posted her photo to Reddit. The 11-month-old, Arizona-based feline is of curious ancestry (she's believed to be part Ragdoll breed, and her permanently frowny face and small size are genetic quirks). In reality, says her owner, Tabatha Bundesen (who also runs the Grumpy Cat™ website), "Tard" is sweet and playful ... when she's not sleeping. There are Grumpy Cat memes, merch and thousands of fans, of which I'm unapologetically one.

I follow Grumpy Cat on Twitter and live for The Daily Grump on her site, which posts new photos of Tard and her brother Pokey doing their thing. What can I say? Grumpy Cat just makes me happy. If you happen to be at SXSW, come visit her at the Mashable tech tent, where she's holding court from her cat bed, and posing for photos (in between naps, of course). Celebrity apparently hasn't changed her a bit.

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