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IKEA To Launch Budget Hotel Chain In Europe
Meatballs for room service? That might be a bit of a stretch, but Swedish home furnishings giant IKEA is launching into the accommodations business, collaborating with Marriott to create a budget-friendly hotel chain in Europe.
The hotels - which will be called "Moxy" - promise to offer contemporary stylish design at an affordable price, though the rooms will not feature furnishings from IKEA. So forget placing your travel guidebooks on a Billy system.
IKEA and Marriott are targeting locations across Europe, but the first one will be in Italy, near Milan's Malpensa. Rooms will be priced at €60 to €80 a night. The ultimate goal is to expand the Moxy chain to include 150 hotels with between 25,000 and 30,000 rooms. Hey, it's better than living in an IKEA.
In true IKEA style, many of the rooms will be prefabricated offsite and then assembled much like IKEA furniture. Fortunately though, you can leave your stash of never-to-be-used-again IKEA tools at home.
[Photo Credit: Håkan Dahlström]