Last week, thousands of residents along the East Coast had their homes destroyed or were left without electricity and heat by Hurricane Sandy. This week brought yet another injustice as a vicious Nor'easter storm bearing snow and frigid temperatures left victims scrambling for shelter. That's why we were heartened to hear about a just-announced partnership between NYC.gov and apartment rental service Airbnb to coordinate free housing for New York area storm victims.

Since the storm hit New York and New Jersey last Monday, Airbnb has seen a surge in last-minute bookings in storm-affected areas like Atlantic City, New York City and the Hamptons. As a result of the surge, Airbnb announced it was partnering with NYC.gov to waive all fees for all Sandy victims looking for shelter on the service and put in a new call for generous New Yorkers with extra space to donate extra rooms and couches to those in need.

Airbnb is one of several services that let savvy apartment owners make money off their unused space, but what sets them apart is the site's emphasis on community. Rather than just a place to rent apartments, the site's users can now help displaced New York, New Jersey and Connecticut residents find help in a time of need. We hope more travel brands will look to this example and continue to encourage this kind of generosity and community among members.

[Photo credit: Randy Le'Moine Photography]

Filed under: North America, United States, News, Consumer Activism