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Cruise Lines And Vegas: Once Foes, Now Friends
But that was before both the world of Vegas and the world of cruise vacations survived the worst economic period since the Great Depression, grew up and figured out that they could help each other. Formerly seen as foes, competing for the same polyester-clad vacationer, the two popular travel options are now working together.
Royal Caribbean International and MGM Resorts International have announced an unprecedented strategic relationship that will allow members of both companies loyalty programs to share benefits. Beginning in January 2013, members of Royal Caribbean's Crown & Anchor Society and MGM's M life will receive top-shelf offers and benefits, growing as they prove loyalty by giving either company more business.
MGM's M life members will receive offers with a range of benefits when sailing with Royal Caribbean. As members advance to the next M life Tier Level, their cruise offers and benefits will grow. International and domestic cruises will be awarded during special MGM Resorts' promotions and slot tournaments.
Royal Caribbean's Crown & Anchor Society members will receive M life offers and benefits including pre-sale access to tickets for A-list concerts and championship boxing matches, priority reservations, priority hotel check-in, room upgrades, VIP services and more, based on their Royal Caribbean loyalty level.
[Photo Credit: Flickr user disneybrent]