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Cruise Line Destination Focus Brings Off-Ship Adventures
Crystal Cruises has Overland Adventures that take Crystal guests to unique, immersive events ashore. Typical of the intensity level of their Overland Adventures is a three-night Laos Overland Discovery during a March 7, 2013, Southeast Asia cruise, offering an intimate look into the rich history, culture and scenery of the former French colony and UNESCO World Heritage site, Luang Prabang, considered the best-preserved city in Southeast Asia.
While in the area, Crystal offers other off-ship adventures with titles like "The Wonders of Angkor Wat," "Phong Nha Caves & Vietnam Heritage" and "A Portrait of Vietnam: Hue, Hoi An & Hanoi."
The whole destination immersion focus has become so popular that Azamara Club Cruises is adding a complimentary immersive destination event ashore featured on every voyage.
Azamara guests sailing a Baltic cruise voyage, for example, might enjoy a private ballet performance in St. Petersburg, Russia, while walking the red carpet and sipping champagne. Travelers on a Mediterranean cruise may find themselves sampling Jerez, Spain's famous sherry wine at Gonzalez Byass and later enjoying a private equestrian ballet at the Royal Andalusian School of Equestrian Art.
These are not your typical cruise line "load everybody up in a tour bus and drive around" excursions.
Mainstream cruise lines, still mostly limited to day trips, are testing the waters for immersive off-ship adventures. In Alaska, Princess Cruises continues to explore the land of the midnight sun with experiences like a Back Country Zodiac Expedition, a Bering Sea Crab Fishermen's Tour or a Heli-Hike & Rail Adventure.
For now, we're finding these experiential off-ship adventures on high-end luxury lines. But look for mainstream cruise lines to offer intense lifetime event experiences in the near future.