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Is Travelocity Built For Women?
What's with the skew? Dennis Schaal, the author of the article, jokingly suggests that the Travelocity Gnome might have some better sex appeal (and The Negotiator doesn't?) but the real influences are probably more subtle than that. It's well known that design aspects of a website including color and functionality tend to cater to different demographics. In this case, it's possible that Travelocity's design is just better suited to the female aesthetic.
Either way, Travelocity has the same comscore data that we do, so the targeting is intentional. We just don't know why.