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Reader Comments (Page 1 of 1)
6-29-2012 @ 10:08PM
Datanerd said...
You assume that everyone will be perfect consumers, like you in the JetBlue example, and will be able to weigh all of the add-on fees after they buy the ticket for the lowest price. As an economist, I can assure you that people do not include all information, because they don't know it, and don't know they need to know it.
Let's face it, airline fare terms are written by lawyers, using complicated language to extract maximum revenue from people. Keeping the fare terms simpler would keep the airlines and the flyers on a more equal playing field.
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