I think I must be hormonal, because this story just made me tear up. The Ritz-Carlton hotel in Amelia Island, Florida, is getting some social buzz this week because of the video posted above, which details their quest to go above and beyond for exceptional customer service.

The story is simple: a family went on vacation and left behind their son's beloved stuffed animal, Joshie. Riley, the family's child was notably upset at the loss of his favorite toy giraffe. Luckily, the Ritz-Carlton notified the family that the giraffe had been found safely in the laundry and would be returned as soon as possible.

But here's where the magic happened: dad Chris Hurn, seen in the video above, asked if the hotel would help substantiate a little white lie that he'd told his son, namely that Joshie was taking a few extra days of vacation and that he hadn't been forgotten.

What arrived? In addition to Ritz-Carlton swag, Joshie came home with a storybook binder detailing his trip, including photos at the spa, the pool, with the resort's parrot and even in the loss prevention office (where he got an honorary security badge).

The work surrounding the story was substantial, and from what we've seen of Ritz-Carlton hotels, isn't out of the ordinary – one time we entered the Ritz-Carlton Georgetown to find a photo of us and our dog by the bedside table.

But it's certainly a heartwarming tale, and one we particularly love because it wasn't part of a PR stunt or media blitz. It's simply a great example of a luxury brand proving why people would want to pay extra to stay in a hotel of this class.

Kudos, Ritz-Carlton.