In a modified version of JetBlue’s 2009 All You Can Fly program, a team of California brothers plans to launch Surf Air, an airline to serve executives and others willing to pay a monthly membership fee for unlimited travel up and down the west coast.
“Surf Air will allow busy travelers to book a stress-free trip without price-comparison shopping – maybe even an hour before departure,” said Wade Eyerly, CEO and Founder of Surf Air and previously an intelligence officer/aide to former Vice President Dick Cheney.
Teaming with brother David Eyerly, a former manager of the Dallas Fort-Worth airport for Frontier Airlines, the Surf Air plan is to sign on 500 Founding Members for its first launch market servicing Palo Alto, Monterey, Santa Barbara and Los Angeles for as low as $790 a month.
That’s a bit more than previous versions of the plan but Surf Air members get more too.
JetBlue’s All You Can Jet plan charged $599 for a month of unlimited travel.
Surf Air members get unlimited travel but will also enjoy an on-site concierge service, first-class luxury on mid-sized executive aircraft, 30-second booking and cancellations, travel to and from uncontested regional airports, no lines and no extra fees.In addition to the standard membership benefits, Surf Air’s initial 500 Founding Members will receive unlimited complimentary guest passes and have access to exclusive events and offers.
“With Surf Air, you can arrive at your aircraft minutes before your flight, receive a warm welcome from the captain and concierge, and then be quickly on your way to your destination in the company of your fellow Surf Air members,” added Eyerly.
The Surf Air plan has three membership levels for the all-you-can-fly service. $790 a month gets up to two reservations at a time, $990 for up to four reservations at a time and $1490 for up to six.
Founding Membership is a three-month, early adopter membership that initiates when Surf Air launches service this summer.