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Frontier Drops Signature Chocolate Chip Cookie
Frontier Airlines
will stop serving complimentary chocolate chip cookies as of May 1. While this news may be good for our waistline, we're sad to see the small perk go.
The cookie was a symbol of the "best care in the air" service of the former Midwest Airlines, the Milwaukee BizTimes reported. The airline was acquired by Indianapolis-based Republic Airways Holdings Inc. and merged into Denver-based Frontier Airlines in 2009.
The airline has suffered mightily of late, cutting jobs and eliminating several routes.
"The company determined that offering a free perishable snack did not align with our low-cost business model," said Frontier spokeswoman Lindsey Carpenter.
Beginning May 1, Frontier will offer complimentary Pepperidge Farms Goldfish crackers and Barnum's Animal Crackers for Ascent, Summit, Classic and Classic Plus customers, as well as unaccompanied minors.
"The new animal snack options are non-perishable, run less risk of waste, are a better value and align better with the Frontier brand," Carpenter said.
Yes, but they're not nearly as tasty.
[Flickr via Scorpions and Centaurs]
will stop serving complimentary chocolate chip cookies as of May 1. While this news may be good for our waistline, we're sad to see the small perk go.The cookie was a symbol of the "best care in the air" service of the former Midwest Airlines, the Milwaukee BizTimes reported. The airline was acquired by Indianapolis-based Republic Airways Holdings Inc. and merged into Denver-based Frontier Airlines in 2009.
The airline has suffered mightily of late, cutting jobs and eliminating several routes.
"The company determined that offering a free perishable snack did not align with our low-cost business model," said Frontier spokeswoman Lindsey Carpenter.
Beginning May 1, Frontier will offer complimentary Pepperidge Farms Goldfish crackers and Barnum's Animal Crackers for Ascent, Summit, Classic and Classic Plus customers, as well as unaccompanied minors.
"The new animal snack options are non-perishable, run less risk of waste, are a better value and align better with the Frontier brand," Carpenter said.
Yes, but they're not nearly as tasty.
[Flickr via Scorpions and Centaurs]
Filed under: Airlines
Reader Comments (Page 1 of 2)
steve keown Apr 4th 2012 3:49PM
How cheap can one be?, go to the groc store, and buy a pack of 130 cookies. what. $6.30?, and give each one a cookie out of your box as they enter the plane. Cutting perks, is absurd., quit loosing bags, and having to pay for delivery on them. Quit using Fedex for your office packages, and use your air line for delivery to the location. Dropping cookies, and using goldfish.. how tasteless.
Meredith Apr 5th 2012 4:05PM
This airline serves thousands of cookies per day. They cannot go to the store and buy a package of cookies. The cookies have to go through security clearance, etc.
The airlines all transport their intracompany mail, packages, and aircraft parts via their own airplanes. Rarely do they use another method of transportation for shipping.
Lost bags are hard to eliminate due to the circumstances which cause them to be lost. Often times that is because of a short turnaround time....the arriving flight arrives late and the departing plane takes off on time....the passenger makes it but the baggage doesn't. No airline likes to lose a bag and pay the expenses to get it returned to the passenger. They dislike it more than the passenger does. Unfortunately, there is no way to eliminate the problem.
Mark Apr 3rd 2012 7:44PM
What a shame. I know the cookies came from the acquisition of Midwest but it was a nice touch for Frontier passengers as well.
Southwest continues to increase its presence in Denver while Forntier has reduced somewhat, as demonstrated by the number of Southwest flights from Denver to Phoenix (my travel route) versus available Frontier flights.
Cy Apr 3rd 2012 6:36PM
I really don't care about the snack. What I care about is getting to my destination, safely and ON TIME. I can deal with the 2 or 3 hours in the air. It is my choice to fly, if I don't like it I'll find some other way to travel. So far its still a good value in my opinion. What infuriates me more than anything is being late.
Albert J Reine Apr 3rd 2012 6:58PM
Just one more reason to (not fly on Frontier Airlines. ) With little or no perks and poor service; Why fly on this AIRLINE ? I will fly Alaska Airline or drive ! The Airline just Do Not Get IT ! Service is what keeps passangers loyal to their product !
Fiwiki Apr 3rd 2012 11:27PM
Keep movin', movin', movin',
Though they're disapprovin',
Keep them doggies movin' Rawhide!
Don't try to understand 'em,
Just rope and throw and grab 'em,
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Rawhide!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Rawhide.
Dawn Apr 4th 2012 8:40AM
LMAO
Nightbird Apr 3rd 2012 7:48PM
You've got to be kidding! Replacing chocolate chip cookies with animal crackers??? Those things are nasty. If they wanted to replace them with "nonperishable" cookies, there are many mini-cookies to choose from, including ones with chocolate chips.
marie Apr 3rd 2012 7:52PM
how about keeping the cookies, and getting rid of the airline?
Jay Apr 3rd 2012 7:53PM
What airlines fail to realize is that sometimes it is the small things that can make all the difference in the world. After suffering through a cavity search by the TSA, crowded flights, late flights, cramped seats, miserable service, sometimes the cookie is the only bright spot in the flight. Jack my ticket a dollar and give me my &^%$#@ cookie. Some of you may remember when Delta offered "Royal Service" on some of their Friday evening flights where decent meals, ice cream sundaes and fresh baked cookies were part of the treatment. I'd go out of my way to catch a royal flight back home on a Friday evening, just to avoid the same old-same old cattle car experience. Of course it was a victim of Delta cutbacks, but it made all the difference in the world as a passenger.
Airlines fail to realize that when you offer nothing different, or cheapen the flight as much as possible, there is no reason to build customer loyalty. Anyone try Virgin airlines? Awesome interior lighting, all leather seats, you can order eats anytime you are ready to eat, full entertainment centers, all in coach too, and their safety video should win an Oscar, hilarious. Hey Airlines...."Given choices, I'll go with the airlines that care to make the little things important!"
Brian Apr 3rd 2012 9:23PM
My father used to be an air traffic controller. He said for 50 cents more the FAA could add a solution to the fuel that would make it non flammable. But they chose not to do it.
THINK ABOUT THAT.
Erik Apr 4th 2012 10:46AM
New Zealand Air was good like that too. I've noticed airline service goes way up soon as you leave America. I feel like planes are on the decline as a mode of travel, too expensive, terrible ride, no service. I will sit on a train for an extra few hours for a much better experience.
cmh Apr 3rd 2012 8:49PM
so when will we be required to pedal the plane ???
scratch and sniff snack paper ? let me see.... i wonder what will be next to go... bathrooms ?? maybe put two people in the same seat ? scratch and sniff snack paper ?
Pam Miller Apr 4th 2012 12:06AM
Free toilets are next on the "hit" list. Ryan air in Europe already has implemented a charge and their are idiots who fly this airline and allow this business model to flourish. It will eventually migrate over to the states and people will accept it because they are sheep - it will only take a few airlines to implement this before they all join - just like the temporary baggage fees started to offset fuel costs - now they are permanent and will never go away as they are a huge profit maker for the airlines. We need high speed train travel in the states to offer an alternative to flight just like in Europe (I just don't see the support or fore-sightedness for this to happen though (sigh)).
Carol Apr 3rd 2012 9:41PM
"The new animal snack options"
I am not sure this is EXACTLY what was intended...
Would you like a turkey leg or some meatballs on a stick?
Now, there are a couple of animal options, although, obviously
PETA will not be pleased...
Rick Apr 3rd 2012 9:18PM
I say no chip, no trip!
Jon Apr 3rd 2012 9:31PM
So let me see if I get this right....a plane ticket costs what, $300, $400, $500 and we are talking about the cost of a freaking cookie? Look everyone, if you haven't heard yet, I have one word to solve your aches and pains over flying.....SOUTHWEST...and if you can't take Southwest, drive...and if you can't drive....walk.
jmoore Apr 3rd 2012 10:21PM
We always fly Southwest......I could fly American because I retired from them....No Way.......Southwest is the best for our needs.
Jay Smith Apr 3rd 2012 10:07PM
When Midwest Airlines existed, they were truly the "best care in the air." It used to be wonderful to smell the aroma of baking cookies wafting down the aisle, blanking out less-pleasant airplane smells. Now their last vestige is going away. Sigh....
Our last airline flight was on Midwest Airlines, shortly after it was acquired by Republic. Republic had already yanked out the wide seats, and canned all the MWA flight crews. We never flew with them, or any other airline, since then. So far, we don't miss it.
Diane Apr 3rd 2012 10:35PM
See....they did away with the cookies,for later flight first...all together now. Tried booking a flight to Philly from Omaha, couldn't get a flight..2 months in advance.
I have their Credit Card..? I have miles... but Frontier/Midwest has cut way back on flights...stinks... ! I liked flying into Milwaukee... :-(