It's funny how immediately defensive Texans are; say anything with a whiff of criticism and they'll turn on you, shooting off their mouths, if not their guns. Every other state's welcome sign is something like "Welcome to Ohio!"; here, it's "Don't mess with Texas".
This article didn't sound like complaining to me. It sounded honest, a pretty par-for-the-course perspective that local Austin musicians (like me) have for SXSW. A lot to love, a lot to complain about.

Texans think they are the most patriotic of all Americans, the most American of all Americans, yet they are the only separatists in this country. Perversely, it seems like foreigners also consider Texans to be typical Americans (loud, racist, big, hats). That would be unfortunate except that this means all of the complaints and anti-American sentiments foreigners have for us are actually directed at Texas.