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InterContinental Hotels Group launches EVEN, a wellness-focused hotel brand
What is a "wellness hotel"?
Keep in mind, these won't be destination spas or luxury resorts. The operating model for EVEN Hotels will be similar to limited service hotels.
Gallery: EVEN Hotels
Rooms will feature tech amenities such as high speed Wi-Fi, multimedia ports, easy access to outlets, and ample desk space. Additionally, there will be social areas in the bar and lobby. Rooms will also feature green and allergy-friendly amenities, including: hypoallergenic linens, powerful showerheads, natural lighting, LED dimmers, and antibacterial wipes.
The company is so confident in the brand that they have planned an aggressive $150 million growth plan over the next three years and expects to sign contracts for 100 EVEN Hotels within the next five years.
Look for the first locations to be announced soon and the first hotel to open in early 2013.