Travel search engines come in a variety of sizes, shapes and brands all aiming to become our first choice when planning a trip. The ways in which we search for travel options today are very different from those we used only a few years ago, and likely, the ones we will use in the future. A new study, tapping the wants of the most connected travelers, says new technologies may create changes for our future travel planning methods.

"Today, we stand at the forefront of a technological evolution in travel that we refer to as Online Travel 3.0 which recognizes the power shift from suppliers to retailers and to end consumers," says Stephane Durand, Director, Online & Leisure at Amadeus, a major provider of advanced technology solutions for the global travel and tourism industry.

An Amadeus-commissioned, global study identified the online shopping behavior and future motivations of trend-setting travelers, indicating younger, savvy consumers are mastering travel information more. While not representative of the mainstream consumer, they have the most sophisticated shopping needs and represent the early adopters whose current behaviors and preferences are leading indicators of consumer behavior in the future.

What do we want and are likely to see in the future?

Filed under: Africa, Asia, Europe, North America, United Kingdom, Transportation, Internet Tools