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Travel search to become personal, focused, nosy
"Today, we stand at the forefront of a technological evolution in travel that we refer to as Online Travel 3.0 which recognizes the power shift from suppliers to retailers and to end consumers," says Stephane Durand, Director, Online & Leisure at Amadeus, a major provider of advanced technology solutions for the global travel and tourism industry.
An Amadeus-commissioned, global study identified the online shopping behavior and future motivations of trend-setting travelers, indicating younger, savvy consumers are mastering travel information more. While not representative of the mainstream consumer, they have the most sophisticated shopping needs and represent the early adopters whose current behaviors and preferences are leading indicators of consumer behavior in the future.
What do we want and are likely to see in the future?
Look for travel sellers to micro-target promotions to specific consumers offering products that are actually relevant for the buyer.
Learning from our online behavior over time, programs will aggregate common patterns while micro-segmentation will help companies analyze behavior and deliver increasingly intelligent results.
Smart systems and virtual private assistants:
Devices will become smart and interconnected, while storing and analyzing consumer behavior information. The program will recognize and process inputs from sites visited and will act as an assistant on the consumer's behalf.
The study, Empowering Inspiration was based on surveying the behavior of 4,638 travelers in the U.S., U.K., Germany, India, Russia and Brazil.
Flickr photo by Danard Vincente