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World's only ski-up Starbucks open for business at Squaw Valley
Two days ago, while visiting my brother and his family in Lake Tahoe, my nephew uttered the words I'd hoped never to hear. "Starbucks just opened a ski-up window at Squaw's Gold Coast mid-mountain complex!" he snorted, before pondering aloud how it was possible to ski with a triple venti Cinnamon Dolce Latte while wearing gloves and holding poles.Truly, I think the world has enough Starbucks in it, and if you can't get through a day of skiing without a fix, you just might have a problem. Not everyone feels that way, however, as reported on Eater.com today. Says Squaw Valley president and CEO Andy Wirth, "Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes." My nephew might disagree with the logistics of that statement, but never underestimate the power of a Frappuccino habit.
Filed under: Skiing, Business, Food and Drink, North America, United States, News, Luxury Travel
Reader Comments (Page 1 of 1)
Serene Feb 19th 2012 2:05AM
I don't ski , and I don't live in an area that gets any snow at all. I do however remember the cold when we lived in Washington state as a child. I can't think of anything better than a nice cup of coffee or hot cocoa to warm up a bit in the snow. Ski up window.. why not? lol.
victory Feb 19th 2012 5:19AM
Leave it to Starbucks for innovative ideas. I think skiing up to get a warm pick me up, on a snowy mountain, is a fabulous vision. Someone needs a bonus.
pebblebeachchic Feb 19th 2012 7:22AM
What a shame. One of my favorite memories about going skiing as a child is finishing up the day and sitting next to a fire...me enjoying my hot cocoa in a giant white mug, topped with millions of marshmallows and whip cream....the adults enjoying their irish coffee....no where in this memory is the giant green starbucks label.
By the way....anybody posting on here read the recent lawsuit against starbucks about the manager who openly discriminated against a potential qualified applicant because of a birth defect in their arm?