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McDonald's France promo pairs "baguette" burgers with famous cheeses
In a move that's either sheer genius or...a sign of the Apocalypse, McDonald's France is giving their cheeseburgers a serious makeover. From February 15th through March 27th, customers will be able to get their burgers on a baguette, with a choice of four different French cheeses--three of which are prestigious Protected Designation of Origin (PDO; formerly known in France as Appellation d'origine contrôlée, or AOC) products. These cheeses are under strict production guidelines and can only be made within a specific area in their region of origin. Ooh la la!According to culture: the word on cheese (full disclosure: I'm a contributing editor), the cheese selection consists of Cantal, a buttery alpine style; Fourme d'Ambert, a creamy, spicy blue; Saint-Nectaire, an earthy semi-soft number, and "generic" chèvre, aka fresh goat cheese.
The cheesemonger/writer in me is thrilled to see something other than processed orange crap on a hamburger, and in France, I think this concept will fly. I don't think America is ready for le gourmet burger with cheese yet, but it will be a great day when fast food actually consists of real food.
Filed under: Arts and Culture, Learning, Business, Food and Drink, Europe, France, Airports, Budget Travel, News
Reader Comments (Page 1 of 1)
atef.m Feb 15th 2012 8:32PM
ok fast and food are oximoron
i agree that all fast is processed crap,that only looks from a distance like food ,but actually is not .
and that people and animals in advanced state of starvation may take a passing interest in it. mcdonald's i'm afraid has dummed down american's taste and convinced its customers that this rancid gargabe is called food.
will they eat gloriuos tasty natural cheese,fresh bread and actual ground meat?
i think not.
tabbykat13 Feb 16th 2012 9:36AM
Really, now.
I think they all sound like they could be very good. And while I agree that most fast food is not the best, it serves it's purpose in it's own way. It's a little much to declare that just because americans eat fast food they have no appreciation for anything non-processed. In fact I've seen more folks who are convinced that they have to have the super-natural, rare and handcrafted and turn their noses up at anything that's not exclusive and has a fancy name, regardless of the taste of that dish.