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Experiential travelers get more with new iPhone app
Afar is focused on experiential travel and has a new iPhone app that they consider "the antidote to clunky travel guidebooks and sites like TripAdvisor," says Venturebeat. Afar started as a travel magazine offering in-depth articles about different locations and cultures. Their new app, released this week, goes a different direction with user-generated content.
"What is experiential travel? Experiences that connect you with the essence of a place and its people ... simply seeing the sights is no longer enough," says Tim Peck, chairman of OBMI, a firm that plans things like hotels and resorts. "Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local, culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories."
The Afar app lets users take a photo with their iPhone, type up a quick description, and add it to Afar's library of travel experiences or check out the photos submitted by other users and start planning their next trip.