Can a mega-corporate hospitality chain with 3,750 hotels provide authentic local experiences to travelers? Select Hilton Worldwide hotels are giving it a shot with the just announced “Authentically Local” packages. Available through the end of the year in the Caribbean and Latin America, the packages are aimed at introducing travelers to local cultures and languages through experiences such as dinners featuring local flavors, dance lessons in the local style, destination and tour suggestions hand-picked by locals, and more. There is even the opportunity for hotel guests to choose wearing a “language immersion pin” that identifies them as someone hotel employees will only speak to in the local language.
Options under the new package include tasting conch at the British Colonial Hilton Nassau in the Bahamas, learning rumba at the Hilton Cartagena in Colombia, snorkelling in the clear waters at the Hilton Curaçao off the coast of Venezuela, or touring the Mercado Municipal when staying at the Hilton São Paulo Morumbi in Brazil. The hotel chain also says culture consultants will be avialable at each participating property (full list after the jump) to help guests learn about the most celebrated experiences in the destinations.
So, is Hilton’s new initiative to help travelers partake in authentic experiences when staying at their hotels a way the chain is reaching out to the community, or is it just a marketing ploy? It could go either way, but no matter what it’s nice to see more travelers will be learning about local cultures.PS. For those interested, the “Authentically Local” package is being offered at the following locations: Hilton Buenos Aires, Argentina; Hilton São Paulo Morumbi, Brazil; Hilton Belem, Brazil; Hilton Bogota, Colombia; Hilton Cartagena, Colombia; Hilton Garden Inn Santiago Airport, Chile; Hilton Los Cabos Beach & Golf Resort; Hilton Mexico City Reforma; Hilton Villahermosa & Conference Center, Mexico; Hilton Garden Inn Tuxtla Gutierrez, Mexico; Hilton Papagayo Costa Rica Resort & Spa; DoubleTree Resort by Hilton Central Pacific – Costa Rica; DoubleTree Cariari by Hilton San Jose, Costa Rica; British Colonial Hilton Nassau, The Bahamas; Hilton Barbados Resort; Hilton Curaçao; Hilton Santo Domingo, Dominican Republic; and Hilton Trinidad & Conference Centre.
[Photo: Man selling conch shells in Nassau, Bahamas by Libby Zay]