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TripAdvisor survey reveals WiFi is a traveler's top amenity
TripAdvisor has released the results of its first-ever 360 degree survey, and the results are in – amenities are king, particularly when those amenities include WiFi and breakfast included with the room rate, but turndown service is of little import. Of the travelers surveyed, 54% said they have canceled a lodging reservation because they found better amenities at a different property.
According to travelers, the five most important amenities are:
1. WiFi
2. Breakfast Included
3. Loyalty Points
4. Restaurant
5. Shuttle Service to Local Attractions/ Airport
The least important amenities are:
1. Turndown Service
2. Pets Allowed
3. Spa
4. Tours/Excursions/Activities
5. Room Service
Internet is king
Some fun stats:
· 88% of travelers expect Wi-Fi Internet access to be free of charge in all lodging types
· 41% of travelers have never paid for Wi-Fi Internet access.
· 65% said they have used free Wi-Fi Internet in an accommodation's lobby or common areas to avoid paying for in-room access.
· 93% of accommodations report offering some form of free Wi-Fi Internet access to their guests.
More than 1,000 U.S. travelers and more than 600 U.S. hotel representatives were polled.
Filed under: Hotels and Accommodations, News
Reader Comments (Page 1 of 1)
Stolen Feb 2nd 2012 3:50PM
Majority of the time the wifi isn't worth a shit. It's way too slow to Skype, download tunes anyways.
DaveWS Mar 6th 2012 1:17PM
Trouble is hotels have to build the cost of 'Free WiFi' into the room charge. A Bed and Breakfast can get away using a cheap line as they have so few customers.
The cost is crippling and amounts to £1 or £2 on every nights stay. We expect this to increase as speeds get ever faster. So if a hotel provides good 'Free WiFi' you are paying for it in the room cost.
Ajay Feb 10th 2012 4:39AM
True Free Wifi Internet has become quite common these days in Bed and Breakfast accommodation in New Delhi. We also offer our guest at Bed and Breakfast New Delhi Free wifi Internet and complimentary Breakfast.
Home Stay Strand Apr 26th 2012 4:45PM
We offer FREE Wi~Fi to our guests, and most of them find the connectivity ok!
We do not have to add the cost to Room charges as Broadband Internet is quite cheap here, cost just 9 GBP per month.
Taking a cue from your Survey, we hope to add complimentary breakfast as well as bottled drinking water. Thanks