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Toronto, Canada, hotel features a new kind of art using sexy male athletes
Because the hotel is part of the Air Canada Centre, Canada's premier sports and entertainment venue, the company knew it wanted to have sports images in the rooms of players doing the things they usually do. The trick was combining the elegant and refined ambiance of the hotel with the rougher side of sports.
Matthew Plexman, the photographer behind the project, explains, "The idea was, because it's a sports complex, to bring some sports figures into this, and not necessarily showing faces but to focus on their bodies. Kind of the engine under the hood, so to speak."
That's great for the ladies, but what about for the men? Apparently, the blinds on the shower open from the outside of the bathroom.
For a look at how the photo shoot went, check out this video: