Nearly 100 preferred hotel group members have joined together to create Preferred Pride, a network of independently owned and operated hotels that cater to the needs of the LGBT community. In addition to being "gay welcoming", these hotels offer equal opportunity employment and are active in their efforts to support the LGBT community.

Certain requirements exist for hotels to be able to join Preferred Pride. Hotels must be either TAG Approved (Community Marketing's Travel Alternative Group) or be a member of IGLTA (International Gay and Lesbian Travel Association).

The Preferred Pride program was created in order to bring together a diverse group of hotels from around the world who are committed to the LGBT community, as well as a way to learn more about what this community needs in order to have a more enjoyable travel experience.

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