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Las Vegas launches new "Know the Code" marketing campaign with social integration

by McLean Robbins (RSS feed) on Oct 18th 2011 at 9:30AM

Taking a trip to Sin City? Las Vegas is stepping up their marketing efforts with a full-blown social and digital media campaign that we're actually finding quite clever.

Playing off the slogan "what happens in Vegas stays in Vegas" idea, they've launched an online pledge entitled "Know the Code" encouraging Vegas visitors to log in and sign an online pledge promising that they won't reveal details of their trip via social media.

Of course, these #knowthecode tweets are actually driving more publicity to the scandalous city - ingenious.

Visitors can log in to VisitLasVegas.com and sign an oath stating: "I promise to follow the code of Las Vegas by not tweeting, tagging, posting, telling, whispering, emoting, defining, drawing up, writing about or in any way revealing the all powerful What Happens Here, Stays Here moment of me or any one else in my party to others not on said trip during or at any time after said trip's duration - i.e. the moment being the part or parts of the trip that should stay in las vegas. The other parts are fine ... so sayeth this person."

According to the website, the "movement" is nearly 10,000 strong. Of course, the site also features a number of "share-worthy" venues and experiences in Las Vegas, helping drive potential future tourist revenue.

Given our own personal love of social media (and our amusement at those who love to over share), we think this campaign is hilarious.