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Las Vegas launches new "Know the Code" marketing campaign with social integration
Playing off the slogan "what happens in Vegas stays in Vegas" idea, they've launched an online pledge entitled "Know the Code" encouraging Vegas visitors to log in and sign an online pledge promising that they won't reveal details of their trip via social media.
Of course, these #knowthecode tweets are actually driving more publicity to the scandalous city - ingenious.
According to the website, the "movement" is nearly 10,000 strong. Of course, the site also features a number of "share-worthy" venues and experiences in Las Vegas, helping drive potential future tourist revenue.
Given our own personal love of social media (and our amusement at those who love to over share), we think this campaign is hilarious.