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Shake Shack in Brooklyn, New York, adds public art installation to their menu
The installation is comprised of a giant chalkboard where people can write down things that they wish to accomplish before they die. According to Amanda Kludt of the New York Eater, some of the current postings include "Make Mariela proud of me", "Change the world", "Inspire like Steve Jobs did", and "Hug you heart to heart".
While the installation has been successful so far in creating a dialogue with their new community, the idea is purely for the Brooklyn location and will not be brought to other Shake Shacks.