As much as American Airlines employees loved to hate Bob Crandall, their outspoken President and Chairman in the '80s and '90s, many are now longing for the leadership he provided not just to AA, but the entire industry. At the time, he was the Steve Jobs of the airline world.

Credited with developing the first frequent flyer program in the airline industry and pioneering modern reservations systems using SABRE, Crandall changed the business forever.

Not one to turn away from the spotlight since his retirement in 1998, he has recently started a personal blog on economic and social issues called Bob Crandall Thinks...

His common sense approaches try to be apolitical in tone, although the titles of his posts, such as Myopia and its Consequence and Morons... or Something Better? are your first indication that he's not worried about offending anyone. He says Americans are unable to grasp the realities of our economic situation and offers some insightful suggestions on how we can fix a number of problems such as Medicare, education, job creation and taxes.

If I didn't know any better, Mr. Crandall appears to either be running for office or trying to influence some of our leaders. Judging from the comments on his blog, he appears to be resonating with most people. Read each of his posts and see if it doesn't make sense to you. I think you'll be surprised at refreshing approach to problems this former airline head has to say.

Is it time for Crandall to make a Steve Jobs type of return to the airline he loved so much?

Filed under: Transportation