Virgin America, the airline that always seems to be on the cutting edge with in-flight entertainment and passenger satisfaction, is launching a new initiative to keep customers happy before they even board their flight. Virgin America's new program "VX Deals on the Fly" has it teaming up with the mobile check-in company Loopt to offer deals at the airline's hub at San Francisco International (SFO).

To unlock real-time deals, passengers at SFO must use Loopt to check in at T2, the spanking new Terminal 2 where San Francisco-based Virgin America is an anchor tenant, then watch a short video about the terminal's modern and sustainable design. "A Day in the Life of SFO's T2" does an excellent job of making the airport almost as inviting as the onward destination. [Watch it here.]

VX Deals on the Fly range from discounts at restaurants and shops within T2 to deals on Virgin America flights. Here's a full list of VX Deals on the Fly available through December 22, 2011:

• Cat Cora's Kitchen: a complimentary dessert when you order two tapas.
• Kiehl's: Two complimentary product samples.
• Natalie's Candy Jar: 15 percent off discounts on bulk candy.
• Napa Farms Market: $1.00 off TCHO chocolate bars or Napa Farmhouse marmalades.
• Hotel escape offers from $315 through the Elevate® loyalty program's partner Morgans Hotel Group's Boutique and Lifestyle Hotels, including Clift in San Francisco and Mondrian in Los Angeles.
• Car rental: $15 off your next green car rental at SFO.
• Virgin America: 10-20 percent off last minute travel discounts as well as random two-for-one and free flight offers for future trips.

Yes, that's right. Checking in at T2 with Loopt could possibly land you a two-for-one flight deal or a free flight from Virgin America. To learn more about VX Deals on the Fly, visit the Virgin America and Loopt websites.

Filed under: North America, United States, Airlines