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Hyatt to launch Hyatt House, rebrand Summerfield Suites
As part of the rebranding, Hyatt plans to upgrade a whole host of amenities in the properties, from a redesigned social space near the lobby to redesigned suites with better kitchen integration to new foods, beverages and technologies available for guests.
All of these sound like great upgrades, but is a new brand really necessary to unfurl them? Why not just update the current Summerfield Suites? Gadling Labs put that very question to Kristine Rose, VP of brands for Hyatt Place and Hyatt Summerfield Suites, who told us:
Remodeling is slated to take place in 2012. We'll keep you posted as the concept properties open.
"We did quite a bit of research among travelers in the extended-stay space and determined that there was a gap in the segment that we had the opportunity to fill. Extended-stay hotels have been operating the same way for years and our research and insights revealed that guests really want a hotel that mirrors the way they live their lives today with distinct social spaces that create a more casual, inviting, and connected experience. That's why we believe so strongly in Hyatt House– it is an innovative concept that will evolve and redefine the extended-stay segment by making guests feel like residents with thoughtful amenities, services, and products that make them feel welcome and at home."