The Country's Biggest Tourist Trap: South of the Border

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South of the Border was established many years ago, possibly as early as the 'forties, certainly by the early 'sixties. I remember taking a car trip with my family from NJ to Fla. in 1967. There were billboards all along I-95, with the garrish Mexican motiff, announcig how many mies to South of the Border, and featuring silly puns like "Weather report: Chilli today, hot tamale,." They were amusing, and helped pass the long drive. I think they went up north as far as New England and as far south as Miami. The place was established just south of the NC-SC line, not for the sale of fireworks, but of alcohol. The states, especially in the South, all had different laws regulating the sale of alcohol, and North Carolina's were actually stricter than S. Carolkina's (which were peculiar enough). The positioningoif the place just south of the line gave rise to the Mexican theme. The owners wielded such political clout that they were able to influence the routing ot I-95 to go right near them.

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