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"Hyatt for Her" launches at select European hotels: what else would improve a woman's travel experience?
Airlines baggage fees and liquid allowances are a particular inconvenience to female travelers, particularly those (yes, we're guilty) who load their bags and carry-ons with perfume, hair straighteners and various creams and gels.We've found a few workarounds - sites like 3floz.com to find our favorite products in travel size, gadgets like Travalo, a refillable perfume atomizer, and the Inouis CORE, a handbag organizer that doubles as our in-flight gadget and makeup holder.
Still, we're excited by the launch of Hyatt's new "Hyatt for Her" program, a special initiative to increase the comfort of, and show special attention to women when they travel.
"We created this special offer for female travellers because it is essential to us to understand the lifestyle and needs of women who travel a lot and are always in a hurry but have to look smart all the time," said Fred Hürst, the general manager of Grand Hyatt Berlin.
The new program offers a "hair menu" so that guests can choose the shampoo and conditioner perfect for their individual hair type and style. Developed in partnership with Kérastase, the menu includes three types of products: one for coloured hair, one for dry hair and one for weak and fine hair. The program also includes an in-room manicure, pedicure, and blow dry service. The mani/pedi is a reasonable €50 per treatment, comparable to a spa service in the states.
The program is currently available at the brand's Berlin, Dusseldorf, Hamburg, Cologne, Mainz and Zurich properties.
It's a good start, although we probably wouldn't bother with the blowout or mani/pedi. We'd like to see the program expanded to include supplies of items like hair straighteners (CHI, please) and curling irons upon request, and the addition of miniature hair spray cans to complimentary available amenities lists.
We were particularly excited by a recent stay at Gramercy Park Hotel in New York, where we found our in-room amenities curated by none other than the editors at Allure magazine - our supply included Davines shampoo and conditioner, which we promptly purchased after our stay. The boutique hotel can easily adapt its menu, which might not be feasible at a large chain like Hyatt, but still, the option remains for increased brand / hotel partnerships.
What else would you add to your travel wish list, ladies?
[Flickr via garybembridge]
The program is currently available at the brand's Berlin, Dusseldorf, Hamburg, Cologne, Mainz and Zurich properties.
It's a good start, although we probably wouldn't bother with the blowout or mani/pedi. We'd like to see the program expanded to include supplies of items like hair straighteners (CHI, please) and curling irons upon request, and the addition of miniature hair spray cans to complimentary available amenities lists.
We were particularly excited by a recent stay at Gramercy Park Hotel in New York, where we found our in-room amenities curated by none other than the editors at Allure magazine - our supply included Davines shampoo and conditioner, which we promptly purchased after our stay. The boutique hotel can easily adapt its menu, which might not be feasible at a large chain like Hyatt, but still, the option remains for increased brand / hotel partnerships.
What else would you add to your travel wish list, ladies?
[Flickr via garybembridge]
Filed under: Gear, Europe, Hotels and Accommodations, Luxury Travel
Reader Comments (Page 1 of 1)
Saadia Jun 14th 2011 4:00PM
you know what would be REALLY nice? a steamer! I hate ironing clothes and a steamer would be so helpful! (I know I'm just being lazy, but you did ask what the wish list composes of). Oh and I'll take a nice face mask too, thanks!
djtonydee Jun 14th 2011 10:03PM
we men cry foul
lklex Jun 14th 2011 5:10PM
Let's hope that sex discrimination stays in Europe.
LongTallTexan Jun 15th 2011 3:52AM
Sex discrimination is alive and well in the US and has been for decades. Just ask any woman who has a blouse dry-cleaned and pays $4.00 and up while the cleaners offers "specials" on men's shirts for 99 cents. And when was the last time a man bought a new suit and had it altered for a fee - NEVER, yet women pay to have dresses shortened, fitted, etc., and pay dearly for it. So shut up.
Jennifer Jun 14th 2011 5:10PM
Hair appliances such as straighteners and curling irons would be great. Little cans of hairspray is a useful item also. These items don't have to be in every room but it would be nice to be able to select them off of a menu.
Hot water bottles or heatable comfort pillows would be a nice addition. If the room had a microwave that would make it easy to heat the water or the pillow.
If I were staying for a long stay in a winter location, a small room humidifier would be a welcome option too.
Thanks for asking!
ViaHerLette Jun 14th 2011 5:19PM
Reacting to the comment above, I always find interesting that people think that offering amenities and products targeted to a specific audience is discriminating. I am a woman and I don't think it is discriminating to find a razor in my hotel room, or a shampoo that only a man would use. At home, men and women do not use the same products. It is fair that hotels offer different set of services for men and women. For the longest time, most business travelers were men. Nowadays, it's about 40 / 60. We have different tastes so it's good to have a choice. No one is forcing women to get a manicure or to use the “hair menu”. It’s just another option. Personally I think make up remover would be great!
By the way, Hyatt for Her was launched in Paris (prior to Germany): http://www.viaherworld.com/blog-post/hyatt-for-her-malene-rydahl
nasknit Jun 14th 2011 8:48PM
Sorry, I don't think 50 Euros for a manicure & pedicure is a great deal. When I was in Germany 3 years ago, one Euro cost us $1.68! Mc Donalds lunch was 25 Euros- I'll take America.