Click on a label to read posts from that part of the world.
Florence's Hotel L'Orologio - a watch-lover's haven

Hotels that literally interpret a theme can be kitschy, fun, cool, or just plain overdone. It's rare they walk the fine line of falling squarely into the luxury category. But, from what we've seen, Florence's Hotel L'Orologio, or Hotel L'O, for short, fits the bill. Part of the boutique Whythebest collection in Italy, the brand's founder, Sandro Fratini, designed the property around his love of watches, hence the L'Orologio name. Fratini has more than 2,000 watches in his personal collection.
The hotel has a masculine feel, using materials like leather, parchment, bronze and wood along with the colors and aroma of tobacco to help convey a total sensory experience. Each floor of the hotel is dedicated to a specific watch brand - Rolex, Vacheron-Constantin and Patek Philippe. All of the 54 rooms are watch-inspired, with details including sinks knobs that evoke the winding crowns of a well-known watchmaker. Baths are done in marble and mahogany and all of the rooms include dark, masculine decor.
While we haven't visited this property personally, we're fascinated by the images ... check them out!
Gallery: Hotel L'Orologio
Filed under: Europe, Italy, Hotels and Accommodations, Luxury Travel













Reader Comments (Page 1 of 1)
Cape Town Hotels Jun 1st 2011 8:16AM
There really are a lot of luxury hotels in the world, I can still remember when I worked as a travel agent, customers sometimes get confused as to which ones they'll choose to stay at because it seemed like all of them are just perfect. I have something to say about Cape Town, though, it has been chosen as the #1 destination in the world for 2011 and Cape Town Hotels are just superb, too!