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Mastercard to measure carbon footprints
"Travel is a huge driver of costs and carbon emissions," Brighter Planet CEO, Patti Prairie told Forbes. "As much as 30 or 40 percent of total operations for some companies."
Based on "standards-compliant" calculation methodologies, the service will let companies track, compare, and report emissions metrics across organizational divisions, MasterCard said.
Brighter Planet's software is already used by sites like Yaktrak, which allows users to plug-in a FedEx tracking number to find out how much CO2 was emitted to deliver a package.
The MasterCard program will automatically look at several billion calculations each year at no additional charge to customers. Those add up to $240 billion in travel-related expenses spent by U.S. businesses annually.
Flickr photo by jon smith 'una nos lucror'