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Best Western produces indie film series
Best Western just commissioned a series of indie films telling the story of some of their properties and the people who run them. While not the most altruistic of stories (of course they're going to paint a good portrait of the brand), it's an interesting experiment in indie film making for a large scale hotel chain, and the stories seem well thought out and composed. Now all they need is the momentum that the BMW Films gained (and perhaps the employ of Clive Owen) and they'll be hits. You can see the rest of the series over on their site.