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Cisco kills the Flip and travelers just move on
Yesterday, Cisco announced that it would be closing down its Flip camera operations as part of an effort to refocus on the company's core business. Cisco bought Flip a mere two years ago and quickly made it the most recognizable brand of consumer HD video cameras. Suddenly, every Tom, Dick and Harry (and Mary, too) could record their kids, vacations and random acts of police brutality in 720p HD video. Travelers embraced the Flip because it was small, had no extra components to pack and allowed them to record their trips in stunning HD. Well, stunning assuming that the conditions were perfect (read: well lit and no background noise). However, as more and more smartphones and consumer cameras added HD video capabilities, the idea of having a second video device quickly became archaic. Why tote around a Flip when your DSLR, point and shoot or, heck, even your phone can do the exact same thing? And, with one simple press release yesterday, Cisco pulled the plug on the Flip. It burned hot, it burned quickly and now it's gone. But, does anyone care?All of that said, for your average traveler, the Flip was a revelation. When the conditions were right, consumers could record lasting memories in a quality never before imaginable to anyone other than professional videographers. The Flip was affordable, tiny and simple to operate. Sadly, it never evolved while other segments of the technology market surpassed it.
If you're looking to point fingers in the death of the Flip (and don't feel like blaming it entirely on Cisco's poor management of the brand), look no further than the iPhone 4. Apple put an HD camcorder inside its already popular smartphone and showed that merging all of your key portable devices did not require sacrificing any single one of them (except for maybe call quality in New York City, Chicago, San Francisco...but that's another story). Now, Android phones have HD, consumers are more comfortable upgrading to DSLR cameras that shoot HD and many point and shoots, including the popular Canon S95, put HD video in the palms of people's hands. And since travelers rarely want to carry extra gear, the Flip, that simple unitasker, is no longer necessary.
Would phones and consumer cameras have upgraded to HD video as quickly as they did if the Flip hadn't become so popular? It's hard to say. The Flip certainly did change people's thinking about video quality and made HD a consumer standard rather than just the professional standard. Cisco, it seems, was either lazy or unmotivated. Other companies with handheld HD video cameras such as Kodak never seemed interested in pushing their products through marketing the way that Cisco did in recent years. Perhaps they realized that the market for pocket HD video cameras had a ceiling and that it was reached almost immediately.
Are travelers sad to see the Flip go? Probably not. Cisco says that their transition plan will support current Flip customers. However, most people who are now interested in taking better videos - people who may have been inspired by using the Flip - have probably already moved on to a new product. Most likely, their phone and/or camera already does what the Flip did for them before.
In the history of travel gear, the Flip is but a blip. Its influence, however, may be underrated. We can all shoot in HD now. Most of our trip videos are still boring and poorly edited, but boy do they look sharp.
RIP, Flip.
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Reader Comments (Page 1 of 1)
Aleida Apr 13th 2011 2:27PM
I wasn't aware of this at all. My mother had been wanting a Flip - she has little experience with technology - but she and my father wound up getting a Kodak point and shoot camera that was on sale. She's picked up pretty quickly and is very happy with it. I can understand having something that's easy to use but if it's low quality then why bother?
kenc29 Apr 13th 2011 4:25PM
It was only a matter of time. HD imaging chips let the Flip get a headstart, but it was inevitable that these same imaging chips would make it into smartphones, which are more useful, as they can also edit and upload more easily.
Mike Barish Apr 13th 2011 4:26PM
You touched on an important piece: that phones can upload. The fact that you can shoot a video and, so long as the file isn't too large, upload it even over 3G from anywhere - immediately - makes phones better tools than a one-off budget video camera. Thanks!
Frances Apr 14th 2011 8:54AM
"...But boy do they look sharp!" Best line! I really like the flip but like you said, my phone is slimmer and always there, where as I never have my flip with me (my sisters usually steal it). It takes pretty good video and I can connect it easily and update my music and photos at the same time. That is just the way technology goes now a days.
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Christine @WhyGoFrance Apr 27th 2011 12:07PM
I was sad to read in the Times piece about this that they killed the Flip the day before they were set to launch a live streaming video model. I think that could have been a "game changer," as they say.